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Sr. Marketing Digital Analyst - Remote

Req Id:  3043

Work Location:

Charlotte, NC (hybrid), or Fully Remote. To protect the health and safety of our employees, our offices are closed until mid-September 2021. When our offices reopen, the organization will be moving to a hybrid work model.


Our Commitment to Diversity, Equity, and Inclusion:

At Brighthouse Financial, we’re fostering a culture where diverse backgrounds and experiences are celebrated, and different ideas are heard and respected. We believe that by creating an inclusive workplace, we’re better able to attract and retain our talent, provide valuable solutions that meet the needs of our advisors and their clients, and deliver on our mission of helping more people achieve financial security.


How This Role Contributes to Brighthouse Financial:

We are seeking a Website Analyst to join our Website Strategy team at Brighthouse Financial in Charlotte, NC.  Our ideal candidate will have experience in Adobe Analytics and a passion for not only analyzing data but translating learnings into business opportunities.  This individual must have a strong intellectual curiosity for uncovering insights within various experiences across a digital landscape and thinking strategically about how it can be used to support investment decisions. 


We are looking for an experienced strategic thinker and collaborator who can help to develop a center of excellence around our quantitative marketing and sales needs.  Success will also be derived from partnerships with our qualitative research teams and 3rd party agencies.  This role will break down into three main focus areas.


Stakeholder Support: Analyzes, reports, and derives insights based on user behavior data to successfully drive decision making against business objectives. 


Data Governance and Best Practices: Responsible for the governance over the appropriate usage and interpretation of web data.  This includes training and best practices as we integrate additional applications to our analytic platform.


Strategic Business Impact: Effectively derives and communicates strategic recommendations into KPIs, benchmarks, and forecasts for all activities involving the website as well as supporting our personalization programs to continuously optimize our customer experience.


Key Responsibilities:


Essential Business Experience and Technical Skills:

  • 7+ years of overall professional experience with 3+ years as an analyst
  • Report on organic search performance by analyzing rankings, traffic, and conversion data to identify trends
  • Bachelor’s degree preferred
  • Experience with digital analytics implementation
  • Proficient in Excel, PowerPoint, and data visualizations
  • Adobe Analytics, Salesforce, and SQL experience 
  • Strong attention to detail, organizational skills, and a passion for problem-solving
  • Proven record collaborating with cross functionally teams in diverse environments
  • Excellent communication and presentation skills (written and oral).
  • Ability to manage multiple priorities and being adaptable in a fast-paced environment


Our Benefits:

  • Time Off: Minimum of 20 days of paid time off and 13 paid company holidays per full calendar year, plus paid volunteer time
  • Financial Benefits: 401(k) savings plan with up to a 6% annual match and 3% annual company nondiscretionary contribution of eligible compensation, annual incentive plan, and employee stock purchase plan
  • Family Focus: Up to 16 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, and adoption and surrogacy assistance
  • Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with potential company contributions up to $1,000 per family
  • Wellness Programs: Wellness incentive platform, employee assistance program, financial counseling services, fitness center discounts and more
  • Life & Disability Benefits: Company-paid basic life insurance and short-term disability



Less than 5%


Number of Openings:




Nearest Major Market: Charlotte

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